Sugar Philly
I worked on a team with 4 others to create a food truck app. We had ten weeks of research and user journeys to find our demographic’s pain points and how we can eliminate any friction in their food truck app-using ways. We studied their background situations as well as daily habits and how they influence their experiences on a mobile device. We created a prototype and went through countless iterations of user testing, refining after each session to create the optimal user experience. My role was visual designer.
CATEGORY UX/UI + App Design
PROJECT Sugar Philly Food Truck
RESULTS New UI, app prototype, user flows, user interviews
Goals:
• Functional, intuitive app
• Simple ordering process
• System to reward customer loyalty
• Aesthetically-pleasing interface
Target Demographic:
• College students & young professionals
• Busy between classes or after work
• Values customization
• Paying by card & Venmo
• Comfortable with technology
Needs & Challenges:
• Needs: an app that has an intuitive interface and makes ordering food easy
• Challenges: always on-the-go, isn’t always sure where the truck is
Design
1st pass at design (left) and presented version (right)
