Contrapasta
Contrapasta is a punny combination of art history and pasta: the design is based off of the famous art history paintings and incorporates word play with names like “Botticelli Shell-ies” and “Vermeercelli.” Tongue-in-cheek copywriting in addition to visuals such as the Girl with the Pearl Earring’s hair being the actual pasta make this brand overall playful and inviting.
CATEGORY Packaging + Product Design
PROJECT Contrapasta
RESULTS Knockdown packaging, branding, portion size control
The Shell-ies packaging is housed in a sleeve, and contains four interlocked portioned-out servings. Each comes with a spout to make pouring simple. Both knockdown to fold flat.
