I worked on a team with 4 other students to create a food truck app. We had ten weeks of research and user journeys to find our demographic’s pain points and how we can eliminate any friction in their food truck app-using ways. We studied their background situations as well as daily habits and how they influence their experiences on a mobile device. We created a prototype and went through countless iterations of user testing, refining after each session to create the optimal user experience. My role was visual designer.
CATEGORYUX/UI + App Design
PROJECT Sugar Philly Food Truck
RESULTS New UI, app prototype, user flows, user interviews
• Functional, intuitive app • Simple ordering process • System to reward customer loyalty • Aesthetically-pleasing interface
• College students & young professionals • Busy between classes or after work • Values customization • Paying by card & Venmo • Comfortable with technology
1st pass at design (left) and presented version (right)