CATEGORY  UX/UI + App Design
PROJECT  Sugar Philly Food Truck
RESULTS  New UI, app prototype, user flows, user interviews
Goals:
• Functional, intuitive app
• Simple ordering process
• System to reward customer loyalty
• Aesthetically-pleasing interface
Target Demographic:
• College students & young professionals
• Busy between classes or after work
• Values customization
• Paying by card & Venmo
• Comfortable with technology
1st pass at design (left) and presented version (right)
Revised UI with white space

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