Alchemie & Co. • An artisan soda shoppe based in Atlanta, GA. Selling popular flavors like lemon lime, mint julep, and blue berry shrub. Old school scientific pharmacy-esque labels (that reference the time period when soda was originally thought to possess medicinal qualities) modernized as well as contrasted with bold distorted and abstracted patterning and undistorted typography. Label colors are complemented by the bright soda within each bottle. All of this plays off of the idea of the transformative qualities of the subject of alchemy and potions.